However, one strategy you could use is to partner up with someone who’s put together an HR product to sell (course, book, etc). Your site drives the traffic, they worry about sales and you both split the money. Also, consider finding HR products to review on your blog. I’ve got one page on a blog I run that has made $500 – $900 a month for the last year. It simply answered the question, does X product really work. Get 3 or 4 of these kind of posts and you can pay your mortgage, retire from corporate America and write (mostly) whatever the hell you want.

@Bethany Oh man, I love your new iPod. I went to the Apple store & checked them out. Love the purple one.

@Deb I think you’re right that ‘celebrity’ and ’success’ happen — but it’s rare.

@Peopleshark That video you sent me? It will be up on my blog, tomorrow. The discussion continues. PS — I’ll click on your google ads forthwith.

@Corey I’m going to make you a t-shirt that says I BLAME GOOGLE.

@Frank I cringe when I hear about people who obsessively watch their stats and count their google nickels & dimes. Give me a break. It feels naive to me. Also, you can get so caught up with creating your brand that you forget about CONTENT and MESSAGE. I guess it’s true for all businesses, though. You become irrelevant if you forget about your mission & values.

@Tracy I think it’s weird how people expect to be paid for their blogs. If I call you up on the phone and you tell me about your day, it’s a conversation. If I read about your day on your blog, it’s your brand? PS — SHRM couldn’t pay me at this point.

And I blog for the fun of it and release my fury on the keyboard. Also, I;m worried Google might accidently give me a check for adsense. I swear, some have search my name and put the word porn next to my name. I’m not taking chances, I’ll just use word-of-mouth.