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Quick Branding Message: Punk Rock HR

by Laurie on June 16, 2008

I’m sure you felt it. The world stopped and your body shook with trepidation.

It’s official: I have moved my blog domain from my own name, Laurie Ruettimann, to the much more appropriate (& easier-to-remember) Punk Rock HR.

I still have great ambivalence about branding myself as punk rock. I challenge the status quo, sure, but I gave up any notion of being ‘punk rock’ in 1996 when I took a job at Monsanto. It’s hard to be punk rock when you’re hiring chemical engineers and chemists who genetically modify food.

All things considered, I’m more cynical and punk rock than your current HR Director. (Maybe I’m a punk rocker in sheep’s clothing from Nordstroms and J.Jill?)

Since I make the rules around here — which is a totally appropriate HR attitude, by the way — I feel that I’m qualified to own the moniker of Punk Rock HR Chick. Have something to say about it? Disagree? Have a punk rock HR question? Email me here.

{ 2 trackbacks }

Sunday HR Shout Out: HR Capitalist « Punk Rock Human Resources
September 7, 2008 at 8:07 am
HRM Today - Blog Archive » Sunday HR Shout Out: HR Capitalist
September 8, 2008 at 11:08 pm

{ 9 comments… read them below or add one }

Laurie June 17, 2008 at 8:32 am

Obviously the earth didn’t shake for anyone. :(

Bryan June 17, 2008 at 9:37 am

I am so glad you made this change. I was starting to feel a little conflicted about being referred to as a “Sucker.”

Neil June 17, 2008 at 10:53 am

Well, I prefer the new URL (because I can remember how to spell it), but much prefer the old website title. Not that you should care anyway – it wouldn’t be very Punk Rock! :)

Perry June 17, 2008 at 11:16 am

Nice work. You even got the important HR keyword in the title.

Laurie June 17, 2008 at 11:54 am

@Bryan What? You are the ultimate sucker! Now I’m going to refer to you as a punk, or maybe punk rocker. I haven’t decided.

@Neil I liked TBI4S, too. I’ll still use it.

@Perry Thanks. Now I just need to find a way to monetize my efforts. ;)

HR Wench June 17, 2008 at 6:01 pm

I like the old title on it’s own as well….but maybe that is because I’m not used to the new one. The point is, both phrases are VERY LAURIE, which is what you want!

Where is your Amazon.com widget, yo? You know I’ve made $1.17 so far with mine. That is 1/4 of a gallon of gas!!!

Laurie June 17, 2008 at 6:06 pm

Isn’t $1.11 from my purchases??? :)

I don’t think I can do the Amazon widget on the free version of Wordpress. I can’t figure this stupid blog software out, yo.

HR Wench June 18, 2008 at 8:11 pm

Dude, 100% of that $1.17 is from YOUR purchases. My cats and my Subaru Forrester thank you.

The widgets and links and stuff are SO EASY to set up and maintain on any blog you will wet your pants. It’s simply HTML you copy and paste, that is it. If I can do it (and I barely know enough HTML to create a friggin hyper link) you can do it, my dear. :)

Dan McCarthy June 18, 2008 at 8:25 pm

Laurie -

Sure, makes sense to protect your brand. Looks like the punk movement is catching on in training and education too, calling it Edupunk

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